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Using Aveda products to style a modern texture cut

Filed Under: How To

1. Shampoo and condition hair with Aveda Men Pure-Formance Shampoo and Aveda Men Pure-Formance Conditioner.
2. Vigorously towel dry hair (the drier the hair the higher the performance/hold).
3. Put approximately a dime size amount of Aveda Men Pure-Formance Grooming Clay between the palms of your hands (adjust amount of product depending upon length of hair).
4. Apply evenly, working product from scalp to ends in a shampooing motion.
5. Style your hair into place and allow to air dry.